Montenegro’s Tourism Minister engages with French entrepreneurs to boost investment and collaboration

Published on 19. September 2024., News

During the second day of the International Fair in Paris, Montenegro’s Minister of Tourism, Simonida Kordić, held a meeting with MEDEF, the largest network of entrepreneurs in France.

Kordić expressed her appreciation for MEDEF’s sustained interest and excellent collaboration with Montenegro. She emphasized the government’s commitment to enhancing the environment for foreign investments and advancing towards EU membership through an “economic transition.”

“Tourism is the most vital sector in Montenegro, directly accounting for one-third of our GDP, with an even greater indirect contribution. Montenegro is determined to achieve EU membership as soon as possible, thereby completing our integration process and establishing a foundation for long-term development based on the standards and values of modern democracies,” Kordić stated.

In addition to Kordić, State Secretaries Vuk Žižić and Petar Drašković, along with Montenegro’s ambassador to France, Ivan Ivanišević, met with representatives from Emovis and the Barriere group, a prominent luxury hotel chain in France, which expressed interest in expanding to Montenegro. The discussions revealed the potential for collaboration in exclusive tourism, which is particularly significant for Montenegro.

Kordić also highlighted the openness to cooperate with French institutions known for their excellence in hospitality. There was notable interest in projects that would enhance Montenegro’s tourism offerings. During conversations with representatives of the Paris Chamber of Commerce, she stressed the importance of strengthening cooperation and sharing experiences at all levels, especially in promoting Montenegro as a year-round destination.